November 18th, 2019, the leading high-end fitness group of China, “China’s Equinox” - Will’s Group announced that it has officially cooperated with the blockchain leader Ultrain to upgrade their own digital engagement experiences and customer loyalty program. It is a huge encouragement for the blockchain industry with a fitness giant embracing its value to the fitness and lifestyle industry.
Upon the partnership, Will’s will launch a new fitness engagement program based on Ultrain’s blockchain solutions. The key users behaviors indexes including the duration, frequency, the calories burned and other fitness achievements will be stored on chain with privacy protection, and will trigger a smartly contracted incentive plan linking back with Will’s store credit and other promotion plans. “It is a brand new way to engage users and also to reward them being fit and keeping healthy life styles” Commented by Will Wang, Founder and CEO of Will’s Group. “We have been successful to build the leader of China’s high-end fitness center, we are eager to also become a leader in the digital age, having this partnership is a key milestone for us moving forward.”
Will’s is the leader in the fitness industry of China. Since the first club establishment in Shanghai in 1996, it has established more than 160 self operated fitness clubs with close to 1million members. It was invested by L Catterton Asia which is the partnership of LVMH. Starting from the fitness industry, Will’s strives to bring a healthy lifestyle to China and infiltrate the concept of healthy life attitude and work-life balance to its members. It provides the absolute world-class state of the art fitness facility and courses, with top global private trainers. It is not only a successful fitness business but also a well-respected life-style brand.